Insight custom fields on Jira View Screen
This is how Insight custom fields could look on a Jira Issue. For the "User Hardware" we have configured the field to show object attributes as well.
As you see, the Insight object "Iphone 6" shows more then just the name, but also the "Asset User" and the "Asset Status". When hovering the object attributes you will see relative information as well.
The Insight object picker
This is how the object picker could look like: